5 Ways to Improve Your Instagram Marketing Strategy with Brand Consistency
Instagram is a winning social media platform among humans as everyone prefers social media platforms containing visuals rather than text-based ones.
Instagram provides the feature to beautify images and several editing tools to its users. People get naturally attracted to these beautiful images and endorse them with likes and comments.
As the stats say, there are around 1 billion new active Instagram users every month and 60% of these accounts discover new products on Instagram.
These stats give a hint to the business owners there to get to Instagram and grow their business.
Assuming that you have already logged in to your Instagram account and wondering what to do next to grow your brand. This is where I can help with this blog post.
In this blog post, I will cover how to make a successful Instagram Marketing Strategy.
A successful marketing strategy works if your posts are consistent with your brand image.
Here are the 5 ways to create a marking strategy while sticking to your brand image:
1. Keep backgrounds and light consistent
The first step is to ensure that the images and videos you post are visually consistent.
Images with a light background are more liked by users. If you are clicking images in natural light then you must ensure that the image is clicked outside or close to a window or door.
For Example: Take a look at the image below, they have clicked all the images outside and also they have a tagline saying "Welcome to the outside".
Always try to make your post have the same theme all over but should also be consistent with your branding.
2. Stick to the same filter
For the users to get attention to your post try to use the same filter in all of your images.
This will make your images cohesive and will attract more likes and engagement.
If you are posting any product image, the focus should be on the product rather than any other object.
3. USe consistent hashtags
Using consistent will not only save your time but also you will be able to reach the right audience every time you post.
You must also include some unique hashtags every time you post.
This will help your feed to get the attention of key audiences as often as possible.
Hashtags also play a vital role in Instagram SEO which increases your visibility in search results and will get more engagement.
4. Keep a consistent posting schedule
Keeping a consistent schedule is important to maintaining your user's expectations and also making them engage in your post.
For Instance: If you post daily, for a week, then you must stop posting for two or three weeks as your audience may be less likely to engage in your post. In fact, they can even stop following you if you decide to post on a daily basis.
You must schedule your every post and keep a strategy for posting on Instagram.
5. Keep content on-brand
At last, it is also important to keep your copy and content always aligned with your brand's voice.
Your content should always be written with your audience in mind and this also includes while posting any image.
Putting yourself at the side of your followers will help you ensure that you deliver the most consistent and engaging posts.
Conclusion:
As social media platforms are always evolving, so is Instagram.
You must always look to add new tactics to your Instagram marketing strategy. But the core foundations of every social media marketing strategy remain the same such as
1. Defining your goals
2. Know your audience
3. Set your budget
4. USe consistent brand voice
To plan your marketing strategy to be successful you may also contact a Social Media Marketing Agency.
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