Digital-Marketing-Blog

PPC is a digital Advertising channel that is used by advertisers to drive traffic from search engines.  Maybe you are looking for different ways to land people on your website and get sales. PPC can be a great way to grow your business online and reach new customers, but it can be a bit confusing for first-time advertisers. If you are new to paid advertising and need help creating your first ad, you may contact Best Digital Marketing Company in Lucknow . In this blog, I will help you understand the term PPC, its working, and how they work. What is Pay-Per-Click? Pay per Click or PPC is an online advertising practice where advertisers run digital ads on platforms like Google Ads while paying some amount every time a user clicks on their ads. Take a look at one of the advertisements on Google ads. You can see the product grid on the right-hand side.  They are also a form of ads that shows up when the search term matches some commercial intent. Businesses use PPC to drive sales f...

Keyword research is important for increasing traffic to your website.  It helps to write the content related to keywords that increase your organic search traffic. Getting the right keyword research tool for your business can be tricky if you are new to SEO. In this blog, you will walk through several tools that can be helpful for your site rankings. What is a Keyword Research Tool? A keyword research tool helps to find the keywords people are searching for on search engines like Google, Bing, etc. This tool helps you to find the keywords where your competitors are ranking.  You can then edit your content to target those keywords for most traffic. You can also contact Best Digital Marketing Agency in Lucknow if you want your SEO done by someone else. Let's take a look at the various keyword research tools that you can use. 1. SEMrush SEMrush is an SEO tool that provides various SEO suites along with keyword research.  You can check for the keywords in the Keyword Overvie...

A social media plan or strategy is a summary of what you plan to achieve with social media marketing. It enhances your business actions and can be measured if your business is succeeding. You should be more specific with your plans to make the plans effective. In this blog, we will walk you through a five-step plan to create a winning social media strategy. What is social media marketing? Social media marketing is the practice of promoting the brand through social media channels. Social media marketing helps brands: • Increase brand awareness • Measure how users feel about your brand • Provide customer service through social media platforms • Track your brand's performance • What is a social media strategy? Social media strategy refers to a document that outlines your social media goals and metrics with which you can measure your progress. Your social media strategy should also include the list of all your social media accounts to be created and be active on all the accou...

Content Marketing is always based on the collection of blogs, web pages, and tweets that work accordingly in a business goal. While social outreach and quality content are very important elements of content management, in a grand scheme of things there's much more than this. If any business owner is considering digital marketing for their business, they will have to develop a clear understanding of what is involved in developing a great and unique content marketing strategy.  For these reasons, there are various agencies like Best Digital Marketing Agency in Lucknow , which can handle all of your content and digital presence. Content marketing is a very essential component for local search engine optimization. High-quality content is the most important ranking factor for local businesses. The only ranking signal that holds all the weight for local businesses is creating backlinks. Content marketing requires a different approach when it is used for local SEO rather than traditional ...

 If you're in the marketing industry you must be adaptable because technology is changing rapidly and so are the marketing strategies.  In 2021, we witnessed so many different forms of marketing that we haven't witnessed collectively in the past 5 years. This shows us how fast this industry is. If you don't adopt new methods and technologies then you will be left behind. That's the plain truth! We’re approaching the end of 2021, and while many will be happy to see the end of 2021, with a return to normal now on the horizon, we do still have some way to go yet, with the full economic impacts of the pandemic likely to play out over decades, and in varying ways. That will also have implications for digital marketing, with the pandemic-induced lockdowns changing online behaviors, and sparking all new trends - like audio social, the accelerating growth of eCommerce, and the evolving metaverse for digital connection. There’s also the work from the home shift, and the migratio...

It's okay to run behind sales through your website. But, often business owners and website managers tend to forget the real and important metrics to take into consideration to optimize their website and improve the performance on Google search.  Just writing sales blogs and putting ads on your website won't turn your website visitors into paying customers.  Many metrics are ignored like CTR, Impressions, Bounce Rate, Traffic per month. But, you can strategize a winning SEO strategy only by focusing on these metrics.  Click-Through Rate (CTR) is the most important metric when it comes to the search performance of a website.  What is CTR? The CTR in the SERPs plays an important role for SEOs. This key figure enables conclusions to be drawn about how appealing the snippet is for the target group. The counterpart to the CTR in the SERPs would be the return-to-SERP rate. It shows how many users returned to the search results as a percentage after clicking on the snippet a...