4 Marketing Trends of 2022 To Watch Out For!
If you're in the marketing industry you must be adaptable because technology is changing rapidly and so are the marketing strategies.
In 2021, we witnessed so many different forms of marketing that we haven't witnessed collectively in the past 5 years. This shows us how fast this industry is. If you don't adopt new methods and technologies then you will be left behind. That's the plain truth!
We’re approaching the end of 2021, and while many will be happy to see the end of 2021, with a return to normal now on the horizon, we do still have some way to go yet, with the full economic impacts of the pandemic likely to play out over decades, and in varying ways.
That will also have implications for digital marketing, with the pandemic-induced lockdowns changing online behaviors, and sparking all new trends - like audio social, the accelerating growth of eCommerce, and the evolving metaverse for digital connection. There’s also the work from the home shift, and the migration to hybrid work models, which will also have impacts on broader digital connection. All of these elements will play a part in what’s coming next in the social media space, and from the major platforms specifically.Earlier, the industry leaders thought that AI, data-driven marketing, voice search SEO were the concepts of the future but now they have become reality and they are already being implemented in marketing strategies by brands.
And why wouldn’t they be? After all, if your business intends to remain competitive in this crowded online landscape, you must adapt to the latest innovations.
In this blog, you'll get to know about the 4 most important marketing trends that you need to keep a watch on in 2022 for successful marketing efforts:
1) Provide Value Through Webinars: The pandemic has shown us that how easy it is to hold an online event in this online world. Every creative digital agency in India suggests the brands provide value to the customers in the form of information through online events like webinars, seminars, or product launches.
These events do not help you in sales directly but they help in understanding your customers and they help in restructuring your marketing strategies as per user data acquired through these events.
2) Audio Social: Audio social picked up the pace during the lockdown. The experts are not pretty much sure if it will continue post-Covid-19 era but still, you can't completely ignore it.
Most probably Facebook will eventually win out in the audio social race, specifically because of one key element: Discovery.
As with video live-streaming before it, audio social has become less compelling as it’s been made more widely available, because as with all media, while anyone can create, the capacity to share compelling, interesting content, consistently, is not universal. Being good at audio or video live-streaming is a skill, and the big challenge that Clubhouse and Twitter are now grappling with is how do you ensure that you’re showcasing the best audio content to each user, to generate optimal engagement with broadcasts in real-time?
3) Augmented Reality (AR): MIT neuroscientists determined that the brain can identify images seen for as little as 13 milliseconds. Images go directly into our long-term memory, while text does not.
So it’s crucial to include outstanding images in your content if you want people to remember your business and care about it. Likewise, your communications can be made more interesting by removing monotony and giving your customers the chance to ask for more.
93.3 million people are using augmented reality at least once per month in 2021.
Pokémon Go, IKEA, Sephora, and Warby Parker have all used augmented reality to create user experiences that stand out and draw customers in.
4) Programmatic Advertising: Programmatic advertising is the process of using AI to automate ad buying. By removing humans from ad buying, companies receive a more reliable and cost-effective solution to their needs.
According to SmartyAds, the power of programmatic advertising lies in its optimization scale capacity, which exceeds that of a human:
“Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location.
Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”
Conclusion
Grow with the pace with which the industry is growing or otherwise you will be left behind like Nokia. If you get in touch with the best digital marketing company in Lucknow then they will execute as per the latest technologies and strategies that will ensure that your brand stays at the top.
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