5 Tips to run a successful Google Ads Campaign at Low Budget

Do you know, on an average advertisers generate two dollars while spending only one dollar on Google Ads? 

This shows that the average advertisers can double their income by spending less on advertisement campaigns. 

There are also instances where businesses blow up thousands or millions of dollars in this process.

You can contact the Best Digital Marketing Company in Lucknow to create your Google ads campaigns.

If you haven't planned your strategy on PPC advertisement, it's daunting.

Making a strategy for Google ads campaigns is important as there is no minimum budget on this platform.

Here are the 5 tips to run a successful low budget campaign on Google Ads:

1. Set Your Maximum Daily Budget

Project your campaign results in advance for realistic expectations before directly heading into campaign creation.

Enter the maximum amount of your low-budget campaign to start. This amount is the spending you will pay in a single day.

You can calculate the daily budget by knowing your monthly spending budget. 

For example: If you have a budget of $150 for a month then you can set your daily budget to $5.

You can enter this daily budget in the daily budget section.

2. Choose a Specific Single Keyword

Low-budget campaigns on Google Ads are not new, but this is a hot trend for advertisers.

Most businesses get these low-budget campaigns wrong as they take the same approach as any other ad campaign and expect a lower version of results.

This is wrong!

While running a low-cost campaign you can't target multiple keywords as most keywords are already targeted in the advertisement.

You must target a specific keyword to reduce your spending. 

Instead, always look for a keyword that has a medium search volume and less traffic. 

As this keyword will have less competition, so it can be targeted with a low budget.

3. Create a Single Keyword Ad Group 

Once you choose your keyword, the next step is to create an AD group for this single keyword.

You have to create an ad group on your campaign that will have only one keyword. This is one that Google often suggests for every campaign.

For example: Have a look at the image below showing the single keyword ad group.

The ad group will take your single keyword and specify it in three match types:

1. Broad match

2. Phrase match

3. Exact match

A single keyword ad group is beneficial for businesses as they have to write ads for a single keyword only and serve better on these keyword searches.


4. Utilize Enhanced Cost per Click Bidding

Most businesses choose the bidding types like ""maximize conversions"" or ""maximize clicks"". You will find these options as the most effective ones.

But to lower the cost of your advertisement, you must select enhanced CPC.

Enhanced CPC is a type of bid where Google implements automation to decrease or increase bids on behalf of you.

This will work by increasing your bid when your ad is the best fit and decreasing your bid when other competitors are sure to win.

This will help you prevent waste clicks and will also decrease waste spending on clicks.

Enhanced CPC is a results machine and is perfect for any low-budget campaign.

5. Create a Single Keyword Ad group Landing Page That Converts

In most cases, Landing pages are blamed for the lack of conversions in PPC campaigns.

Driving clicks on the websites is easy but to convert the clicks depends on the website landing pages.

For Example: If you target the keyword ""Best CRM"" and your ad shows the comparison of CRMs, like the keyword, suggest the user might be interested in comparing the CRMs but the Landing page is a sales page, then this will create a huge disconnect.

Users will bounce out of this page without buying anything. This will result in wasted clicks.

So you must style landing pages according to the keyword you target in an ad group.

Conclusion: 

Google Ads produces a huge return on investment but only if you follow the above steps.

If you want your business to grow organically then you can hire an SEO Company in Lucknow.

Many businesses turn away from Google ads in fear of losing their budget.

Thankfully, You can run a low-budget ads campaign in Google ads and get conversions.

Location: Lucknow, Uttar Pradesh, India

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