How to check your Twitter analytics For Best Results

 You can track and view key metrics such as Likes, followers, retweets, and so on, for your account using Twitter analytics.

Twitter analytics helps brands to make data-driven decisions and plan their social media strategy accordingly.

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If you are using a browser to track analytics, you need to click on "More" in the top-most left side menu. You will see an option for Analytics - this option will bring you to the Twitter analytics dashboard page.

There are several metrics to track; here are the important ones that will help you for better results.

1. Twitter Hashtag Analytics

Hashtag analytics has a number of metrics to check upon. 

Impressions:

Impressions are the number of views that your tweet has received.

It shows you how many users have viewed your tweet in their first impression. This is directly combined with your tweet engagements.

Impressions show you the number of people who find your tweet most compelling.

Top Tweet:

This is present in the Twitter analytics dashboard and shows your most popular tweet for the date range selected.

This allows you to view the tweet that gained the most engagement from your audience. This will help you to tweet more on that topic for more engagement.

2. Twitter Follower Analytics

This is another key metric that will show you the number of followers gained or loosed in a certain period of time.

Follower gain/Loss:

These metrics can be viewed in both dashboard and the tweets page. This shows the growth of your brand or business on Twitter.

Top Followers:

This shows the person having the most followers on Twitter and having started following you. You can view this on your analytics dashboard.

New Followers:

This shows the number of people who started following you. 

This is an important key metric as you can reach out to your followers for a welcome message. 

This type of interaction comes under productive interaction and you should always follow this step.

Top Mention:

This shows the most engagements who mentioned your name with a tag for the limited time period. You can view these metrics on your analytics dashboard.

These types of tweets are popular on Twitter, whether it's a customer talking about you or any media. This will make your account more reachable to a new audience.

3. Twitter Engagement Analytics

Twitter engagements show the number of people who interacted with your tweet post.

Engagements:

This type of analytics is done to determine the overall interaction rate for your tweets. You can see the detailed statistics of engagement mentioned in the Twitter analytics.

Having an in-depth view of your engagements will help you identify the tweets that worked well for you and the ones that didn't.

An engagement rate indicates the overall performance of your tweets.

Setting a goal for your engagement rate and keeping track will help you in creating a strong social media strategy.

Here is an example rate for different brands, and it shows none of the brands crossed even 1%.

Link Clicks:

You can find the link clicks on the tweets page. You can also find the number of clicks for a specific link in your tweet.

Link clicks show the level of interest of your audience in your content or brand. It will help you to find out how loyal your users are towards your brand.

But you should avoid posting links in your tweet as the recent study found that tweets without links performed better.

Replies/Retweets:

Replies are the direct interaction of your users with your tweets and retweets are the number of people who shared your tweet on their feed post.

Whenever any user replies to your tweet, you must answer them as early as possible. This helps in building an authentic relationship with your audience.

Likes:

It is the number of people who liked your tweet post. It is also a part of user engagements and can be viewed from the right sidebar on the tweets page.

Getting likes on a tweet means the users liked your content. You don't need to track likes for the overall engagement rate but still, it's a good indicator of how the users see your brand.

Conclusion:

These were the key twitter analytics metrics that you should always care about.

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